Musings to spark your next idea.

How to Use Pictorial Research Tools to Generate User Insights Excellent, forward-thinking UX design incorporates both the functional and emotional aspects of users’ decision-making.  Design grounded on deep empathy creates compelling and engaging site experiences, leading to positive user experience and engagement—and, ultimately, the prized halo effect that elevates users’ overall site satisfaction.   Personas don’t capture the complexity of human nature