Musings to spark your next idea.

Leave Personas in The Graveyard

Posted by cCooper on October 21, 2015

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Category: Uncategorized
How to Use Pictorial Research Tools to Generate User Insights Excellent, forward-thinking UX design incorporates both the functional and emotional aspects of users’ decision-making.  Design grounded on deep empathy creates compelling and engaging site experiences, leading to positive user experience and engagement—and, ultimately, the prized halo effect that elevates users’ overall site satisfaction.   Personas don’t capture the complexity of human nature Our digital graveyards are lined with the remains of personas that once guided