Long-Term Care Meets People in the Present
Coordinating communication plans with human behavior.
A major financial service provider engaged us to untangle a lead-generation campaign that was falling short of expectations.
Our insights showed the campaign got too intimate too quickly: a better campaign would have intermediate steps between introduction and push to purchase. Building a relationship within the campaign aligns better with human behavior in researching and accepting monumental decisions for the future.
The entire marketing strategy shifted—and, with newfound empathy for the target market, the management team created a more attuned product sales cycle.