Long-Term Care Meets People in the Present

Coordinating communication plans with human behavior.

Senior

Challenge

A major financial service provider engaged us to untangle a lead-generation campaign that was falling short of expectations. 

 

Solution

Our insights showed the campaign got too intimate too quickly: a better campaign would have intermediate steps between introduction and push to purchase. Building a relationship within the campaign aligns better with human behavior in researching and accepting monumental decisions for the future.

 

Results

The entire marketing strategy shifted—and, with newfound empathy for the target market, the management team created a more attuned product sales cycle.