EmpathyWise is a
custom research & user insights consultancy.
Better research & design through empathetic insight.
Great research and thoughtful design change lives.
We believe in that—and we know you will, too.
Meaningful solutions through customer understanding.
We’re experts on what makes people tick—and talk. Our signature qualitative research engagements are in-depth, one-on-one interviews that explore both conscious and unconscious thought and actions, so we can help you understand your customer’s deepest desires and motivations. We generate insights and recommendations to guide your design processes—and we do it in a storytelling format easily shared across teams and management levels.
Insight to Action.
Product team empathy development.
After generating insights and meeting users, how do you translate ideas to action? Our collaborative work sessions help you do exactly that. Together with you, we debrief, review research insights, and guide you in incorporating them into your strategic planning, goals, design processes, and campaigns.
Meet the Customer.
Learn to think like your users.
Join us on a research study. When teams meet users firsthand, the experience helps them develop empathy for deeper customer understanding. With empathy, designing for people first guides future product decisions. Our Meet the Customer engagements bring together teams and users in organized activities on point-of-view, customer needs, perceptions, and behavior.
Visual summary of customer interactions.
Customer interactions with your brand or product can be complex, as factors both emotional and rational come into play. Our journey-mapping process helps you untangle them. We map customer experience at various touchpoints over time and use the results to create a relatable, visual story that’s invaluable for presentation, discussion, and education.
On-site, hands-on, team-building sessions.
We love nothing better than helping you and your team get smarter about customer-centric insights, design, and marketing. Our half-day, one-day, and two-day workshops afford the internalization of an empathic approach. We guide you and your team through a variety of activities, creative exercises, engagements, discussions, and demonstrations and so forth. Workshops result in richer employee alignment with a customer-centered mission.
Keep your competitive edge sharp.
Done well, research helps you uncover what matters most to your users. We consult with you to create effective and empathic research processes that unlock the magic moments you need for success. And, we’ll help you develop the empathy to compellingly present those insights to your internal audience. Recommendations on research methodologies and projective techniques including their reliability and projectability. Guidance on recruiting, screening, flow, synthesis, analysis and effective presentation format.
Every successful product taps into an emotional core.
Some clients we've worked with
At EmpathyWise, every engagement is truly custom.
Let’s talk about what you need and how to get you there.
San Francisco, CA